“The source of all abundance is not outside you. It is part of who you are.”

// Eckhart Tolle

Owners and partners of Expanded Brand Co Mallory Hansen and Brittney Emmel

The Expanded Brand Co. — founded by Mallory Hansen, who integrates her 14 years of branding and marketing expertise to offer a holistic method for developing and enhancing your brand — with you at the root.

After 14 years in the branding and marketing industries, from freelance & contract design work, traveling the country consulting for start-ups, to 5 years as the marketing director of a corporate architecture firm… she gained a wide range of skills and knowledge. Not only that, but more she discovered that most people lack the clarity and confidence they need to achieve their leadership goals. This clarity and confidence are essential for transforming their businesses into the success they aspire to.

Shortly after becoming a mom in 2020, Mallory noticed the societal pressure on moms to “do it all,” juggling multiple responsibilities while also caring for themselves. However, the majority of moms (and women) she spoke to felt like they were drowning — overwhelmed, burnt out…

Mallory saw that most people are missing a CRUCIAL step that comes before anything else.

We assist women and mindful entrepreneurs in their spiritual development and growth, helping them to break free from conditioning and find their true path. Our aim is to increase their potential, unlock their inner CEO, and guide them towards embracing their authentic selves.

Branding Done With You. You have a business and you need it branded quick! Let us take the guess work out of it for you. We’re here to guide you through the process with accountability and support. Gain the skills and tools necessary to create the brand you want, attract your ideal clients, and achieve the success you dream of.

Energetics. Unblock and reprogram your subconscious beliefs that aren’t serving you by using mindset modalities and energy healing. We are trained practitioners in Neuro Linguistics Programming, EFT Tapping, Reiki, Hypnosis, Time Techniques, as well as life and success coaching.

That in order to bring your “dream” brand to life successfully, it’s essential to create it from a place of alignment to ensure a unified experience. This encompasses both your online and offline presence, along with your interactions with others.

Before diving into creating a logo, Instagram page, or website there are two crucial elements you must have:

Clarity and Alignment. 

Taking the time to clarify and align your life and brand is key. Without this, you may find yourself trapped in a cycle of striving for perfection, leading to an inconsistent brand that confuses your target audience, turning your venture into an expensive pastime rather than a thriving business.

We tailor our services to fit your needs because there is no one-size-fits-all approach to building a brand with authority. 

Ready to unblock your inner CEO and elevate your brand to the next level?

Personal and business brand coaching and mentoring. We tailor our approach to meet you at your current stage and provide guidance and support as you refine and establish your ideal brand.


Our Team

Mallory Hansen, owner Expanded Brand Co.

Mallory, the owner of Expanded Brand Co, is a mother of two with expertise in branding and marketing. Her unconventional journey began with a degree in art and design, leading her to various roles as a freelance designer, photographer, video editor, and marketing consultant. Transitioning from owning a successful little creative design studio to the role of Marketing Director at an international architecture firm, which marked her corporate experience.

Despite the toolkit she gained, she found herself back in freelancing during the pandemic, facing familiar challenges of clients who struggled to utilize branding effectively.

Mallory frequently found that she spent a significant amount of time teaching her clients how to utilize their newly created brand. This led her to improve her skills by obtaining certifications in NLP, life coaching, EFT Tapping, Reiki, Hypnosis, and Time Techniques. These certifications enabled her to provide a more holistic comprehensive branding strategy, aligning your life to create a unified brand that resonates with your true self.

Her dedication to health and wellness also led her to a certification in functional nutrition. Embracing a holistic approach to branding, motherhood, and life, Mallory excels in guiding clients to establish a cohesive, purposeful and functional brand with longevity and the necessary tools for sustained growth beyond their collaboration.

Brittney is a COO, bookkeeper, and homeschooling mother who is no stranger to adversity. She has weathered many storms and knows first hand what it's like to overcome challenges. As a former virtual assistant for CEOs, Brittney came to understand the importance of support for businesses looking to bring their projects to fruition. Her experience has shown that while each business is unique, their needs are often the same.

That's why Brittney created a framework to assist business owners in achieving their desired level of growth. After successfully helping businesses scale using her framework, she made it her mission to support even more growing business owners.

We partner with Emmel’s Assistance to bring you the best of business development and bookkeeping services, along with a wide array of resources. You name it, we can support you.

Brittney Emmel, COO, business owner

not sure where to start… we’ll walk you through it.